top of page
  • Writer's pictureAndre Lawless

Use Jungian archetypes to build a deeper brand

Updated: Aug 30, 2020

I am working on a #branding tool (name, tone, voice) based on Carl Jung's archetypes. It will help brands develop a persona that consumers will relate to deeply.

I am adding this to other Lawless Marketing frameworks and exercises that employ the psychology of color, Gestalt theory, propositional density, and others to develop strong brands (palettes, logos, fonts, messaging).

12 views0 comments


bottom of page