Use Jungian archetypes to build a deeper brand

Updated: Aug 30, 2020

I am working on a #branding tool (name, tone, voice) based on Carl Jung's archetypes. It will help brands develop a persona that consumers will relate to deeply.

I am adding this to other Lawless Marketing frameworks and exercises that employ the psychology of color, Gestalt theory, propositional density, and others to develop strong brands (palettes, logos, fonts, messaging).