"The best marcom guy I have ever worked with." - Bob Cooney
Head of Marketing, Chief Storyteller
For more than 20 years, Andre Lawless has helped innovative companies tell their most compelling stories to their most important audiences. This is storytelling proven to build brands, generate leads, attract users, and sell products.
Andre is an award-winning creative marketer with expertise in identifying, distilling, and promoting the essence of product value. While Lawless is a family name of Irish origins, Andre appreciates the connotation of disruption and embraces the notion that sometimes you need to break the rules in order to make magic.
Lawless has helped some of the biggest game brands reach new players (Pokémon and licensed Harry Potter, Marvel, and Star Wars games), and launched groundbreaking LBE products (Zero Latency VR's pioneering, VR, and VR innovators Holodeck VR and Minority Media's Chaos Jump).
Lawless led marketing for Buzztime's gaming tablet and trivia network in Buffalo Wild Wings nationwide, as well as for Ecast, Rock-Ola, and NSM Music’s broadband digital jukeboxes.
Early on, Lawless handled PR for music artists such as Faith No More, Mazzy Star, and Pharcyde and led marketing for groundbreaking digital music startups.
Lawless Marketing is augmented by a talented team of marketing mercenaries: graphic designers, video editors, copywriters, social media mavens, PR gurus, and other marketing specialists.