PAST AND PRESENT CLIENTS

You have the big idea, Lawless Marketing can help you bring it to the world.

VIRTUAL REALITY- Zero Latency; Holodeck VR; Minority Media

AMUSEMENT - Amusement Expo; Ecast Broadband Jukebox Network; NSM & Rock-Ola Jukeboxes

GAMES - Pokemon; Screenlife's Scene It? Trivia (Harry Potter, Star Wars), Wizkids Heroclix (DC, Marvel)

TECH - Buzztime Entertainment (tablets & trivia); HEROFi (AI-driven marketing automation for retail)

SELECT PROJECTS

ZERO LATENCY

Brand Development & Product Launches

Lawless Marketing helped bring Zero Latency's innovative free-roam VR game platform to market, overseeing marketing during expansion from 3 sites to 15+ worldwide. Landed IAAPA Best Booth Award 2016; 2 Best Product Awards at IAAPA 2017. Integrated marketing services included:

  • Product launch strategy

  • Brand message development

  • MGM Grand, Las Vegas site launch (Marketing & PR)

  • Video production (sales, sizzle, trailers)

  • Sales enablement and lead generation programs

  • Public relations
  • Art direction and creative for collateral, brand, and videos

  • Email marketing

  • Trade show management - IAAPA 2016 & 2017; DEAL (Dubai Entertainment & Leisure), Future of Immersive Leisure (FOIL)

BUZZTIME

Brand Invigoration & Partner Marketing

Led integrated B2B, B2C, & brand marketing efforts for 30-year-old, entertainment technology company. Creative and project management for partner marketing programs (Buffalo Wild Wings locations) with Dr Pepper (8% increase in sales during promo), Miller/Coors, Fandango, Lyft, Washington Redskins, and Fan Duel

  • Led research-driven brand invigoration project culminating in company brand book and identity video

  • PR campaigns resulting in TechCrunch, Polygon, Forbes, and VentureBeat coverage

  • Managed product launches, including for Jackpot Trivia, the company’s most played game in years

  • Developed voice, promotions, and editorial approach for social media channels and email marketing

ECAST

Building a Brand & Launching  Innovative Products 

Demand-generation programs resulting in B2B product deployment increases for leading digital jukebox network from 300 units to over 5,400. Supervised a specialized creative team responsible for:

  • Print, product, and web design

  • Direct marketing

  • Advertising

  • Product launches

  • Customer communications

  • Retail collateral

 

Led agency and executed PR strategy, securing coverage in:

  • USA Today

  • Wall Street Journal

  • Los Angeles Times

  • Wired

OTHER PROJECTS

Brand Videos, Trailers, Sales Sizzle Loops

Project and retainer-based work for clients large and small.

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