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  • Writer's pictureAndre Lawless

Another shake up in location-based VR. How will you adapt?

Not unexpectedly, the COVID-19 pandemic is dramatically shaking up the #lbe, #vr and #amusement landscapes.

Some bad business models are being exposed. Some great products are dying on the vine as sales channels dry up. Consumers are still reeling. It’s hard to watch and experience first-hand.

If you are in the space, and planning to weather the storm, how will your marketing change? How can you re-establish your brand positioning as you re-open? How can you develop stronger connections with your customers and end users? What marketing messages will resonate in this #newworldorder? Want to go deeper? I can help.

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