#virtualreality

SpringboardVR CEO - "I highly recommend Lawless Marketing."

Andre Lawless

Aug 23, 2020

SpringboardVR CEO - "I highly recommend Lawless Marketing."

Need a marketing boost or a fractional CMO as you return to business in the #newnormal2020? I was honored recently to work with the senior team at innovators SpringboardVR on their multifaceted marketing initiatives. CEO and co-founder Brad Scoggin noted: "If you need to add marketing strategy and creativity to your company to augment your team or jumpstart your marketing efforts, I highly recommend Lawless Marketing." Thank YOU! #opentowork #amusement #VR #virtualreality #l

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SPREE Interactive announces Mission to Mars VR experience

Andre Lawless

Jul 17, 2020

SPREE Interactive announces Mission to Mars VR experience

Kid-friendly free-roam #vr from SPREE Interactive launches. All ages can explore Mars in this novel execution of #virtualreality edutainment. 10 players at a time, so the throughput is key. Perfect for a #trampolinepark or #familyentertainment center. #amusement #lbe #lbevr #fec https://blooloop.com/news/spree-interactive-mission-to-mars-vr/

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Another shake up in location-based VR. How will you adapt?

Andre Lawless

Jul 16, 2020

Another shake up in location-based VR. How will you adapt?

Not unexpectedly, the COVID-19 pandemic is dramatically shaking up the #lbe, #vr and #amusement landscapes. Some bad business models are being exposed. Some great products are dying on the vine as sales channels dry up. Consumers are still reeling. It’s hard to watch and experience first-hand. If you are in the space, and planning to weather the storm, how will your marketing change? How can you re-establish your brand positioning as you re-open? How can you develop stronger

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Marketing in the New World Order at Relaunch Reboot Reinvent

Andre Lawless

Jul 15, 2020

Marketing in the New World Order at Relaunch Reboot Reinvent

Psyched to join #virtualreality luminary and thought leader Bob Cooney tomorrow for a series of conversations about marketing in the #newworldorder. Honored to join digital marketing guru Vanessa Cabrera, and earned media and growth expert Eric Schwartzman. Come watch the talks and stick around for networking. The focus is #Reboot2020 for location based #VR. #LBEVR#lbvr#amusement#vrarcades https://www.bobcooney.com/relaunch-reboot-reinvent-with-bob-cooney-the-being-virtual-sh

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Lawless Marketing in RePlay Magazine "Don’t Just Reopen, It’s Time to Reboot"

Andre Lawless

Jul 1, 2020

Lawless Marketing in RePlay Magazine "Don’t Just Reopen, It’s Time to Reboot"

I wrote a piece in the #amusement industry trade journal RePlay Magazine on marketing in the new world order. It's not GAME OVER, but even established #lbe businesses reopening may need to think like startups to survive. Appealing to guests' psychology, digging deeper into your data, and thinking about the emotional impact your products deliver can make all the difference. Thanks Key Snodgress. #LBEVR #vr #attractions #attractionmarketing #virtualreality #fec #trampolinepark

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Marketing and communications during crisis

Andre Lawless

Apr 11, 2020

Marketing and communications during crisis

I had the great opportunity this week to join Bob Cooney for an interview segment on his new multichannel show Being Virtual. Eric Schwartzman and I talked about marketing and communications during crisis, including some thoughts on what to and what not to say now. Thanks Bob! #marketing #crisiscomms #virtualreality #vr #lbe #amusement #lbevr #lbvr https://www.youtube.com/watch?v=hEc2mbLZk5w&feature=youtu.be&has_verified=1

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Minority Media Gets Blueloop Nod After Successful AMEI 2020

Andre Lawless

Mar 22, 2020

Minority Media Gets Blueloop Nod After Successful AMEI 2020

Industry site Blooloop covered the hashtag#virtualreality products shown at last week’s Amusement Expo in New Orleans.

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Forbes Sees XR Sports Blowing Up in March

Andre Lawless

Feb 23, 2020

Forbes Sees XR Sports Blowing Up in March

Coming in March, home #vr and #vrarcade players converge in a #pistolwhip #virtualreality #esports tournament with $10K in prizes.

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FEG Buys TRANSFORMERS: VR BATTLE ARENA After Demo on IAAPA Show Floor

Andre Lawless

Dec 14, 2019

FEG Buys TRANSFORMERS: VR BATTLE ARENA After Demo on IAAPA Show Floor

On the show floor at #iaapa2019, Family Entertainment Group, LLC bought the first TRANSFORMERS: VR BATTLE ARENA from Minority Media. This one is going to Kalahari Resorts & Conventions in the Poconos. Just the first step in democratizing blockbuster brands in #lbevr. Need an new anchor for an #fec? Looking transform your #amusement location with competitive #pvp #virtualreality? FEG Buys First VR Battle Arena

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SPREE Interactive IAAPA Wrap-up Courtesy of RePlay Mag

Andre Lawless

Nov 27, 2019

SPREE Interactive IAAPA Wrap-up Courtesy of RePlay Mag

Post-#iaapa news wrap up from SPREE Interactive on #vr bumper cars, partnership with PIXOMONDO on an #edutainment #virtualreality title Mission to Mars, and an installation at a Sky Zone Trampoline Park location. SPREE Interactive Has New Attractions, Location Install

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SPREE Interactive Partners with PIXOMONDO on Kid-Friendly Mission to Mars Free Roam VR

Andre Lawless

Nov 1, 2019

SPREE Interactive Partners with PIXOMONDO on Kid-Friendly Mission to Mars Free Roam VR

News from SPREE Interactive and partner PIXOMONDO was announced at #IAAPA (Booth E7031) about Mission to Mars, edutainment free-roam #vr for kids. SPREE makes family-friendly #virtualreality perfect for a #fec, #themepark, and of course a #trampolinepark. Spree Interactive and Pixomondo Debut Mission to Mars Free Roam VR Experience at IAAPA Expo 2019

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