Need a marketing boost or a fractional CMO as you return to business in the #newnormal2020? I was honored recently to work with the senior team at innovators SpringboardVR on their multifaceted marketing initiatives. CEO and co-founder Brad Scoggin noted: "If you need to add marketing strategy and creativity to your company to augment your team or jumpstart your marketing efforts, I highly recommend Lawless Marketing." Thank YOU! #opentowork #amusement #VR #virtualreality #l

Kid-friendly free-roam #vr from SPREE Interactive launches. All ages can explore Mars in this novel execution of #virtualreality edutainment. 10 players at a time, so the throughput is key. Perfect for a #trampolinepark or #familyentertainment center. #amusement #lbe #lbevr #fec https://blooloop.com/news/spree-interactive-mission-to-mars-vr/

Not unexpectedly, the COVID-19 pandemic is dramatically shaking up the #lbe, #vr and #amusement landscapes. Some bad business models are being exposed. Some great products are dying on the vine as sales channels dry up. Consumers are still reeling. It’s hard to watch and experience first-hand. If you are in the space, and planning to weather the storm, how will your marketing change? How can you re-establish your brand positioning as you re-open? How can you develop stronger

I wrote a piece in the #amusement industry trade journal RePlay Magazine on marketing in the new world order. It's not GAME OVER, but even established #lbe businesses reopening may need to think like startups to survive. Appealing to guests' psychology, digging deeper into your data, and thinking about the emotional impact your products deliver can make all the difference. Thanks Key Snodgress. #LBEVR #vr #attractions #attractionmarketing #virtualreality #fec #trampolinepark

I had the great opportunity this week to join Bob Cooney for an interview segment on his new multichannel show Being Virtual. Eric Schwartzman and I talked about marketing and communications during crisis, including some thoughts on what to and what not to say now. Thanks Bob! #marketing #crisiscomms #virtualreality #vr #lbe #amusement #lbevr #lbvr https://www.youtube.com/watch?v=hEc2mbLZk5w&feature=youtu.be&has_verified=1

I like to think of it as Dance Dance Revolution for the Tik Tok generation.