#amusement

SpringboardVR CEO - "I highly recommend Lawless Marketing."

Andre Lawless

Aug 23, 2020

SpringboardVR CEO - "I highly recommend Lawless Marketing."

Need a marketing boost or a fractional CMO as you return to business in the #newnormal2020? I was honored recently to work with the senior team at innovators SpringboardVR on their multifaceted marketing initiatives. CEO and co-founder Brad Scoggin noted: "If you need to add marketing strategy and creativity to your company to augment your team or jumpstart your marketing efforts, I highly recommend Lawless Marketing." Thank YOU! #opentowork #amusement #VR #virtualreality #l

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SPREE Interactive announces Mission to Mars VR experience

Andre Lawless

Jul 17, 2020

SPREE Interactive announces Mission to Mars VR experience

Kid-friendly free-roam #vr from SPREE Interactive launches. All ages can explore Mars in this novel execution of #virtualreality edutainment. 10 players at a time, so the throughput is key. Perfect for a #trampolinepark or #familyentertainment center. #amusement #lbe #lbevr #fec https://blooloop.com/news/spree-interactive-mission-to-mars-vr/

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Another shake up in location-based VR. How will you adapt?

Andre Lawless

Jul 16, 2020

Another shake up in location-based VR. How will you adapt?

Not unexpectedly, the COVID-19 pandemic is dramatically shaking up the #lbe, #vr and #amusement landscapes. Some bad business models are being exposed. Some great products are dying on the vine as sales channels dry up. Consumers are still reeling. It’s hard to watch and experience first-hand. If you are in the space, and planning to weather the storm, how will your marketing change? How can you re-establish your brand positioning as you re-open? How can you develop stronger

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Lawless Marketing in RePlay Magazine "Don’t Just Reopen, It’s Time to Reboot"

Andre Lawless

Jul 1, 2020

Lawless Marketing in RePlay Magazine "Don’t Just Reopen, It’s Time to Reboot"

I wrote a piece in the #amusement industry trade journal RePlay Magazine on marketing in the new world order. It's not GAME OVER, but even established #lbe businesses reopening may need to think like startups to survive. Appealing to guests' psychology, digging deeper into your data, and thinking about the emotional impact your products deliver can make all the difference. Thanks Key Snodgress. #LBEVR #vr #attractions #attractionmarketing #virtualreality #fec #trampolinepark

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Lawless Marketing on Attraction Pros "It's not game over. It's a reboot."

Andre Lawless

Jun 19, 2020

Lawless Marketing on Attraction Pros "It's not game over. It's a reboot."

I had the chance to sit down with the gracious team at AttractionPros to discuss marketing for #amusement businesses starting to reopen in a new normal. Time to go deeper, throw out assumptions, and rethink your marketing. #attractions#amusement#lbe#lbevr#vrarcade https://www.youtube.com/watch?v=CPkb5SHMZ0o#action=share

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Marketing and communications during crisis

Andre Lawless

Apr 11, 2020

Marketing and communications during crisis

I had the great opportunity this week to join Bob Cooney for an interview segment on his new multichannel show Being Virtual. Eric Schwartzman and I talked about marketing and communications during crisis, including some thoughts on what to and what not to say now. Thanks Bob! #marketing #crisiscomms #virtualreality #vr #lbe #amusement #lbevr #lbvr https://www.youtube.com/watch?v=hEc2mbLZk5w&feature=youtu.be&has_verified=1

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FEG Buys TRANSFORMERS: VR BATTLE ARENA After Demo on IAAPA Show Floor

Andre Lawless

Dec 14, 2019

FEG Buys TRANSFORMERS: VR BATTLE ARENA After Demo on IAAPA Show Floor

On the show floor at #iaapa2019, Family Entertainment Group, LLC bought the first TRANSFORMERS: VR BATTLE ARENA from Minority Media. This one is going to Kalahari Resorts & Conventions in the Poconos. Just the first step in democratizing blockbuster brands in #lbevr. Need an new anchor for an #fec? Looking transform your #amusement location with competitive #pvp #virtualreality? FEG Buys First VR Battle Arena

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See Tigapo's AI-Driven Mobile Payment Platform for Amusement at IAAPA 2019

Andre Lawless

Nov 15, 2019

See Tigapo's AI-Driven Mobile Payment Platform for Amusement at IAAPA 2019

Mobile payment platform for #amusement, Tigapo is bringing the #ai to #iaapa. Discover how operators and locations can develop lucrative relationships with guests using #artificialintelligence to drive smart promotions. Visit Booth 1808. Tigapo To Unveil New AI Advances

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Vending Times Covers Tigapo's Cashless Payment System

Andre Lawless

Nov 3, 2019

Vending Times Covers Tigapo's Cashless Payment System

Thanks Vending Times for the coverage of Tigapo, who are showing their #ai-powered #cashlesspayments solution for #amusement machines at International Association of Amusement Parks and Attractions (IAAPA) Expo - Booth 1808. "In a retail location deployment this summer, on average, patrons spent 21% more money using the Tigapo app, compared with the legacy installed card-based payment system." Tigapo Plans New AI-Powered Features Release At 2019 IAAPA Expo

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ONE-MAN MARKETING ARMY

Amusement, Games, Technology